7 minutes after the launch of the new song “Won’t Cry”, Jay Chou’s new digital album sales have exceeded 5 million yuan.
At 23 o’clock on September 16, Jay Chou released the latest single “Won’t Cry” and quickly swept the Moments in WeChat. Among the top 10 micro blog hot searches, the top five topics are related to Jay Chou’s new song. The QQ Music server once collapsed because of it.
Only two hours after the launch, the total data of QQ Music, Kugo Music and Kuwo Music show that Jay Chou’s new digital single sales exceeded 10 million yuan. The QQ Music data show that the new single “Won’t Cry” has sold 3.71 million copies, and Jay Chou once again shows his strong commercial capability.
Jay Chou once joked to his fans at a concert and said, “I have written 12 songs for the upcoming album. You don’t need to buy them, but just enjoy listening to them, because I don’t make money on this.”
There is no doubt that Jay Chou is the collective memory of the youth of a generation. In the business context, it means a huge fan base, and also a large IP with strong market consumption.
For the 19 years since his debut, Jay Chou has gone through almost all stages on the road of commercialization of music.
With the advancement of copyright, Jay Chou’s songs are marked with VIP on the copyrighted apps such as QQ Music and Kugo Music. Non-paying users can only listen for 60 seconds. To fully listen to the songs or download them, users need to recharge and buy green diamond membership. These will bring revenue to the platform and Jay Chou.
In early 2018, although Tencent Music and 163 Music shared 99% of the music libraries, in fact, the core music libraries of Tencent Music mostly remain in the unauthorized range of 1%. Jay Chou’s songs are one of them. Data show that Jay Chou’s songs can bring more than 15% DAU to the platform.
In this way, it is not difficult to understand that Jay Chou’s release of new singles directly led to the collapse of the music platform server. In Addition, Fang Wenshan and Jay Chou joined hands again, cooperated with Chen Xinhong, Mayday’s lead singer. The new song “Won’t Cry” exploded the social platform for quite a while.
Jay Chou’s music copyright revenue is a key part of his business path, but in addition to selling albums, he is also trying to carry out IP drama.
In August 2018, Jay Chou and Fang Wenshan announced that they would join Aishan Media Company. Jay Chou became the “strongest creative consultant”. His songs “Dandelion’s Promise” and “Grade Three Class Two” were adapted into musical IP dramas. Jay Chou and Fang Wenshan will participate in IP development.
In fact, as early as 2017, Jay Chou’s song “Love Before BC” has been finalized, becoming the first domestic music IP animation works. Behind these attempts, we can see a new way of commercializing music IP authorization for TV dramas, cartoons and animations.
Jay Chou’s other high-profile performance in the field is to invest in China Digital Culture Group and establish a Jushi Cultural and Creative Investment Company.
As a co-founder, Jay Chou first announced on April 9, 2017 that he and IDG had jointly established the “Jesports” brand, and opened the first store of the brand, “Jesports” Cyber Café, in Shenzhen. After that, they created the original IP, a reality TV “Travel with Jay Chou”, which combines with tourism. And Jay also jointly developed an education robot Xiao Maji, with his wife Kun Ling, which is about to go public.
Moreover, as a co-producer, Jushi Company also co-produced a new type of entertaining show “Dunk of China”.
In addition, Jay Chou and his friends set up a Taiwan e-commerce platform “Star Storage” to manage fashion clothing, accessories, and animation products. Jay also co-established a fast fashion store PHANTACi with his high school classmate, which mainly focuses on limited edition fashion clothes. The store has now become a “holy place” for fans to worship.
In 2007, Jay Chou opened an Italian restaurant named “MR.J Kitchen”, with an investment of 1.25 million yuan. At present, MR. J extends its brand to fashion apparel, daily necessities, cultural creation and animation products. With the development of his career, Jay Chou joined forces with other artists to develop MR. J towards industrialization. He hoped that MR. J would become “Alibaba” in the celebrity artist brand circle.
Jay Chou’s partner Xuegao once commented, “Jay Chou has a very clear business sense, although sometimes seems very bold, he is actually very creative in business. Generally he put forward ideas, and experienced people help him accomplish them.”