The researchers found that the source of bias may be seen as a loss of credibility with the people, even if they believe the source meticulously honest.
That means not true – or “fake” – the news is not the only problem for consumers.
“If you want to be seen as a reliable source, you have to be objective and honest and knowledgeable,” said Laura Wallace, lead author of the study and a postdoctoral researcher in psychology at The Ohio State University.
This finding is important because most studies suggest that the credibility of the source is a combination of confidence and expertise, said Wallace. Bias has not been considered, or considered as part of the trust.