WILL COSTCO LAUNCH IN SHANGHAI CHANGE BRICK-AND-MORTAR RETAILING IN CHINA?

Will Costco Launch in Shanghai Change Brick-and-Mortar Retailing in China?

The world’s second largest retailer, Costco Wholesale Corp launched its first brick-and-mortar store on August 27 in Shanghai, China’s economic and financial center. It caused a huge traffic jam in the low-traffic suburban area nearby. The store was also once shut off temporarily due to the over popularity of the customers on its opening day.